First they tweeted a picture purported to be Sasquatch, and the the pranksters at ADOT earned national attention for overhead highway signs around Arizona displaying the message, “Drinking & driving go together like peas & guac.”
The message referenced a guacamole recipe published by The New York Times in July that suggested adding English peas to guacamole. The Internet erupted in disagreement at the notion that peas belonged in guacamole.
Add green peas to your guacamole. Trust us. http://t.co/7imMY9c2ph pic.twitter.com/oeOMt2qgmh
— The New York Times (@nytimes) July 1, 2015
According to ADOT, “As every Arizonan knows, peas do not mix with guacamole. Nor do drinking and driving. ADOT used the message to grab people’s attention and make them engage with the message that impaired driving kills. The following tweets show that the message was well-received on social media (and people still don’t want peas in their guac).”
Peas in your guacamole? An unusual message to get you to think before you drink. #DriveSober pic.twitter.com/euCHHwALhk — Arizona DOT (@ArizonaDOT) November 25, 2015
This is the first tweet ADOT sent that referenced “peas and guac.” As of 7 p.m. Nov. 25, it had been retweeted more than 200 times and favorited more than 150 times, making it the most popular ADOT tweet since Sasquatch was spotted.