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Tracking the Themes of the 2016 Election
This week we take a look at the topics associated with what Americans’ report that they have read, seen or heard about Hillary Clinton and Donald Trump since July 11th. Note that we have in past weeks focused on the specific words that respondents use in recalling news about the candidates. We now shift the focus to a set of broader topics and themes reflected in respondents’ comments. Doing so offers a more comprehensive account of the content of respondents’ recollections about information related to Clinton and Trump.
The results highlight a central aspect of the 2016 campaign: information about Trump has varied in theme, almost weekly, over the campaign – from Russia, to taxes, to women’s issues, etc; information about Clinton has in contrast been focused almost entirely on a single theme, email.
Trump and the Issue of the Day
Every week a new storyline about Trump emerges. The topics that Americans remember mirrored Trumps campaign activities during the summer. Then they transitioned to the debates, issues concerning his tax returns, and issues related to his view of women……
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